The secret is out! According to the Eagle Brand® survey conducted by Kelton Research, 95 percent of surveyed Americans agree a secret ingredient can change an entire dish. For nearly a third of surveyed bakers, that secret is sweetened condensed milk, as 32 percent of respondents typically keep sweetened condensed milk on hand in their pantry. To help share this secret, the maker of Eagle Brand Sweetened Condensed Milk is launching the Eagle Brand Sweet Secret Recipe and Essay Contest with a chance to win $10,000 towards a “sweet secret” wish.
Now through December 7, 2011, home bakers are invited to enter the “Sweet Secret” contest by submitting an original dessert recipe – along with an essay of 100 words or less describing why Eagle Brand Sweetened Condensed Milk is the “sweet secret” ingredient in the recipe – in English at www.EagleBrand.com or in Spanish at www.MarcaEagle.com. Entrants can submit their delicious dessert recipes using at least one 14-ounce can of any variety of Eagle Brand Sweetened Condensed Milk in one of five categories – fudge, cheesecake, pie, cookie bar or other.
“Sharing recipes is a great way to start new traditions among friends and families,” said Maribeth Badertscher, Vice President, Corporate Communications, The J.M. Smucker Company. “The ‘Sweet Secret’ contest was inspired by the many ways Eagle Brand Sweetened Condensed Milk plays a role in memorable holiday traditions, and we are excited to celebrate the holiday baking season by sharing the most creative entries with everyone.”
Eagle Brand Sweetened Condensed Milk is the go-to sweet secret ingredient for preparing countless holiday recipes. It is a special blend of milk and sugar that can be used to create a foolproof “base” for a variety of desserts. When combined with acidic fruit juice, such as lemon juice, sweetened condensed milk thickens – without heating – to form velvety pie fillings, puddings and other desserts. It also caramelizes evenly and easily – just empty in saucepan, heat and stir per directions on can.
The Eagle Brand Sweet Secret Recipe and Essay Contest ends on December 7, 2011. Open to legal residents of the 50 United States and D.C., 18 years and older. Void where prohibited. For details and complete Official Rules, visit www.EagleBrand.com or www.MarcaEagle.com.