Disneynature’s Newest True Life Adventure
Celebrates its $10.6 Million Opening-Weekend
Box Office by Extending Benefit to Jane Goodall Institute
Swinging into theaters April 20 with a $10.6 million opening-weekend performance, “Chimpanzee” proved so popular among audiences that Disneynature is extending the “See ‘Chimpanzee,’ Save Chimpanzees” conservation initiative for a second week. For every moviegoer who sees “Chimpanzee” through May 3, 2012, Disneynature will make a donation to the Jane Goodall Institute (JGI) through the Disney Worldwide Conservation Fund to protect chimpanzees today and tomorrow.
“In theaters just five days, ‘Chimpanzee’ has already given us a lot to celebrate,” said Alan Bergman, president, The Walt Disney Studios. “Led by a young chimpanzee named Oscar, ‘Chimpanzee’ has won the hearts of audiences nationwide. It’s because of that success that we decided to extend our program with the Jane Goodall Institute.”
“See ‘Chimpanzee,’ Save Chimpanzees”—initially slated for the film’s opening week through April 26—will continue through the film’s second week till May 3—a first-ever extension to a Disneynature conservation program.
The news was well received by Dr. Jane Goodall, DBE, founder of the Jane Goodall Institute and UN Messenger of Peace. “We couldn’t be happier to extend this collaboration to help the Jane Goodall Institute better protect chimpanzees and the places they call home,” she said. “A film like ‘Chimpanzee’ helps spread the passion we have for these extraordinary beings, sharing the truly relatable moments experienced by Oscar and his fellow chimpanzees in a way that will hopefully inspire audiences to continue their support long after the movie ends.”
Rated G by the MPAA, “Chimpanzee” is in theaters now.